DE·EN

Publications

Six books from two decades.

From search engine optimization and content strategy to the analysis of digital warfare. Each book answers a question that occupied me at the respective phase of my work.

Entries in the German National Library →On ResearchGate →

New2024 / 2025

Putins digitale Front und die Wahrheit dahinter

Analysis of digital warfare in Ukraine - search behavior data and psychological communication tools.

Held by the Library of the German Bundestag

Springer · with foreword by Dr. Rainer Fromm · DE/EN →

Specialist book2018

Relaunch - Das Dopamin-Framework

Website realignment beyond technical aspects - the Huh?-Aha! formula for targeted dopamine release.

First digital marketing book with a biochemically grounded decision-making framework

FRANZIS Verlag · e-book / PDF →

Specialist book2017

Der Contentfaktor

Texts that are found and read - content strategy between psychology, linguistics, neurology and marketing. With Rainer Monschein.

Introduces the 3RE optimization framework

FRANZIS Verlag · SEO practice toolbox →

Specialist book2009 / 2012

SEO und Usability - Sichtbarkeit trifft Nutzererlebnis

The standard reference that first consistently merged technical SEO with usability concepts. Released in 2012 as an expanded new edition.

First practical book on integrating SEO and usability

1st & 2nd edition →

CMS handbook2009

SilverStripe - Das umfassende CMS-Handbuch

Installation, MVC pattern, best practices, scaling and multilingualism - co-authored with core developer Ingo Schommer.

First book available on the market on this CMS

Galileo Press · DE & EN →

Coming soonIn preparation

Die kognokrate Gesellschaft

How cognitive systems - from search engines to AI - structure societal decision-making spaces, and what control mechanisms are needed.

Publisher & release date to follow →

Reception

Academic & institutional reception

Held in the collection of the Library of the German Bundestag.

A selection of universities and theses in which my publications have been used as a source or reference:

Study on technical assistance systems in cybersecurityAnastasiadis / Haarkötter / Keller / Moreno · Bonn-Rhein-Sieg University of Applied Sciences

Recommendation in the Communication Management module handbookOsnabrück University of Applied Sciences

Bachelor's thesis “Search engine optimization”Carolin Pilz · Potsdam University of Applied Sciences

Bachelor's thesis “Usability and search engine optimization”Rimon Ram · Mittweida University of Applied Sciences

Master's thesis “Content strategy”Julia Scheiblbrandner · FH JOANNEUM Graz

“Starting points for examining text quality in the digital age”Wolfer / Abel / Glaznieks / Linthe · University of Mannheim

Thesis “Web presences of German and Japanese companies”Luise Steggewentz · LMU Munich

Talks & lectureships

Looking for a speaker or a book contribution?
Get in touch.

Get in touch