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Articles

Notes, analyses, and short essays from my work between AI, digital strategy, and behavior.

All Artificial Intelligence Forensics Digital Strategy Society Media Essay

Family businesses in the age of AI

June 5, 2026

Most recommendations on AI visibility have a blind spot: they implicitly assume that companies sell something of their own. Many family businesses do not. This is precisely where a special strategic problem arises.

Exploring the Future of Music Production: An Interview with Philip Röder from PickYourself.com on AI’s Transformative Role

June 4, 2026

Philip is a seasoned techno producer and music industry expert with a rich background in electronic music. Living and traveling between the two music subculture hotspots, Berlin and Valencia, Philip channels his passion and expertise into his website, PickYourself.com. This platform is dedicated to empowering musicians and producers by providing practical advice, strategies, and resources for navigating the modern music landscape. With years of hands-on experience, Philip offers invaluable insights into music production, marketing, and the integration of cutting-edge technology, including AI, in the creative process. His unique perspective and commitment to fostering DIY musicianship make him a prominent voice in the evolving world of music.

IT Re-Internalization

The Unexpected Consequence of Vibe Coding

June 1, 2026

The obvious consequence of AI-powered programming is a shift in value creation. The less obvious one-and probably more important for many mid-sized companies-is different: what was outsourced for years suddenly becomes internalizable again.

AI Resilience

AI Blackout: What Happens in an Organization When AI Goes Down?

May 31, 2026

Several hours without ChatGPT, without Claude, without the AI tools an organization has built its processes around-how far does the damage reach? This question sounds hypothetical, but it no longer is. It is everyday reality, it is a harbinger of things to come, and it has a political dimension that is often missing from SME discussions. And it has another dimension that is even less visible: attacks where the system continues to function but no longer functions for you.

EU AI Act vs. GDPR

The AI Act: What's Actually New

May 29, 2026

Much is written about the AI Act. Yet much of what is discussed as 'the big regulation' is already covered by GDPR, product liability, and consumer protection. But what really comes on top, corporate decision-makers should understand - beyond buzzword self-promotion.

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Claude Code & Co.

Vibe-Coding makes the difference between people more visible

May 29, 2026

Language models can write software at an astonishing pace today. The real question is no longer whether it works. But rather: who ultimately achieves better results with it. And the answer to that is probably not 'anyone with an idea' ...

AI vs. Management Consulting

Strategy is Tension - Why Language Models Cannot Hold It

May 28, 2026

More and more companies are using language models for tasks that classical management consulting used to handle: strategy sketches, marketing concepts, positioning proposals. This kind of LLM use can make sense - but only if you understand what it can really do and what it cannot.

In 4 steps

Where should AI start in your organization?

May 27, 2026

A systematic approach to identifying which tasks in your own organization are suitable for AI - and which ones are better left for now.

What Can't Run Can't Be Hacked

May 26, 2026

On the quiet return of static websites – and why the most important security decision for a company website isn't which plugin to choose, but which architecture.

AI Entrepreneur

The One-Man Unicorn – and its conceptual half-life

May 25, 2026

When a single person can act like a large company thanks to AI, what distinguishes a company anymore? And why does exactly what makes this new class of solo founders possible also make them so vulnerable?

AI in Companies

The Wrong Question: Which Tasks Are AI-Suitable?

May 24, 2026

Companies planning an AI project typically start by asking what can be automated. That is the wrong question. The right one is: What happens when the machine gets it wrong?

AI in the Enterprise

What Companies Actually Use AI For – Five Application Fields and Their Own Rules

May 23, 2026

The discussion about AI in enterprises usually revolves around automation. In fact, that's only part of what's possible – and not necessarily the most valuable part. An overview of five application fields that operate according to different logics and must be handled differently.