SEO und Usability — visibility meets user experience.
Steven Broschart — improving website ranking and user-friendliness.
In 2009, the book "Suchmaschinenoptimierung und Usability" was the first to systematically combine technical search engine optimization with website usability aspects as a ranking factor — and translate them into practical recommendations.
Towards the end of the 2010s, technical SEO evolved into a cross-cutting discipline — Google became increasingly capable of evaluating user acceptance and integrating it into its ranking algorithm. Alongside the classic technical aspects, the book examines key UX factors and explains how they relate. The second edition includes various licenses for analytics systems.
Where ranking meets user experience.
Pioneering work that systematically combined technical SEO and usability for the first time. The second edition is expanded to cover Google's growing evaluation of user acceptance and analytics-system licenses.
SEO + UX as a dual lever
Systematically linked for the first time in 2009: technical search engine optimization with usability aspects as a stand-alone ranking factor.
Updated for Google's UX signals
Google assesses user acceptance with ever-greater nuance — the new edition contextualises this development and translates it into practical optimization steps.
Recommendations ready to apply
Classic technical aspects and key UX factors are explained with their interrelationships — without theoretical overhead, in practical steps.
Analytics-system licenses included
The second edition includes various licenses for analytics systems — for the complete optimization of your own website.
9 chapters — from customer journey to optimization cycle.
Contents overview of the second, updated edition (FRANZIS · Professional Series, 2012) — accompanied by an introduction, author chapter and index.