AI Engineer, Digital Strategist, Forensic Analyst.
Three roles, one profile. Over twenty years at the intersection of data, behavior and technology.
Steven Broschart combines AI engineering with digital strategy. He leads, advises and develops – for over twenty years at the intersection of data, behavior and technology.
As Director Digital Strategy Consulting at cyberpromote in Munich, he led mandates for companies such as Microsoft, Allianz, eis.de and the Ehrlich Brothers, where e-commerce revenues grew in some cases a hundredfold. His focus today lies in integrating AI into business models, data-driven strategy development and building proprietary systems for new decision spaces – among them VAREEN, an analysis and management system for brand perception in AI systems.
In parallel, he is developing spectralQ.ai, an AI platform that brings together digital signals from over 25 sources – including search behavior, satellite imagery, air traffic, seismic data and financial markets – on a shared timeline. At its core stands an autonomous multi-agent system with hypothesis generation and systematic counter-evidence testing.
His work on digital behavioral traces led him into investigative contexts early on. He cooperated with German law enforcement agencies, including the LKA Hessen, and advises ZDF formats such as Terra X History and ZDFzoom. This combination of data analysis, strategy and research has produced six specialist books, most recently Putins digitale Front (Axel Springer, held in the collection of the Deutscher Bundestag) as well as Die kognokrate Gesellschaft (2026).
Areas of focus
30 years of digital
practice
Career stages, focus areas and projects - from web development in the late nineties to the AI agent platform spectralQ.
spectralQ - AI Driven Investigation Platform
Development of the AI-agent-based investigation platform spectralQ. Target audience: strategists, journalists, investigators. Open Core.
Analysis of the societal dimension of AI
Examination of the social, psychological and political consequences of artificial intelligence with the goal of developing orientation models for a future-ready society.
Director Digital Strategy Consulting
Leading the consulting team at cyberpromote GmbH in Munich. Developing holistic digital strategies, implementing strategic realignments and business model optimisation.
TV documentary
Collaboration with ZDF. Journalistic advisory work and data analysis.
Forensic analyses
Evaluation of weak behavioral signatures at digital touchpoints for forensic use. Support for German law enforcement - including the LKA Hessen, Polizeipräsidien Köln und Frankfurt.
Development of RankAnalyst
Development and productive use of the smart-data analysis system RankAnalyst to penetrate digital market mechanisms as a USP.
Brand building & strategic consulting
Strategic support for startups as well as consulting for established companies on revenue maximization. Hundredfold increase of e-commerce revenues.
Head of Owned Media
Head of the SEO/UX team at cyberpromote GmbH in Munich. Business development, tool programming, key-account management for clients including Microsoft, eis.de and the Ehrlich Brothers.
Conference talks
Speaker at industry conferences such as DMEXCO, Conversion Conference and in-house at Google in Munich. Focus areas: user behavior, cognitive psychology and decision-making.
Publications
Contributions to specialist magazines such as c't, PHP-Magazin, W&V, golem.de, t3n.de. Publication of specialist books on behavior and motivation, strategy, content, user experience and search engine optimization.
Analysis of attention and interaction
Collaboration with the mouse tracking pioneer m-pathy. First-ever integration of behavioral analysis into an SEO framework - transferring attention analytics into the SEO workflow.
SEO Consulting
Search engine optimization, PHP-based development of optimization tools, account management, website optimization, user statistics and agency consulting.
Web Development
Freelance web developer. Development of websites with PHP (later Ruby and Python) and MySQL, graphic and layout design, implementation of CMS such as TYPO3, SilverStripe, MVC frameworks: Yii, Ruby on Rails.

