For over 20 years, I have been decoding digital traces.
Digital behavioral traces yield insights that have strategic impact – developed over two decades at the intersection of data, psychology and practice.
Steven Broschart combines AI engineering with digital strategy. He leads, advises and develops – for over twenty years at the intersection of data, behavior and technology.
At cyberpromote in Munich, he heads consulting mandates as Director Digital Strategy for companies such as Microsoft, Allianz, eis.de and the Ehrlich Brothers. Under his responsibility, e-commerce revenues have grown a hundredfold. His focus lies in integrating AI into business models, data-driven strategy development and senior consulting with over ten years of leadership experience.
In parallel, he is developing spectralQ.ai, an AI platform that brings together digital signals from over 25 sources – including search behavior, satellite imagery, air traffic, seismic data and financial markets – on a shared timeline. At its core stands an autonomous multi-agent system with hypothesis generation and systematic counter-evidence testing.
His work on digital behavioral traces led him into investigative contexts early on. He has cooperated with German law enforcement agencies, including the LKA Hessen, and advises ZDF formats such as Terra X History and ZDFzoom. This combination of data analysis, strategy and research has produced six specialist books, most recently Putins digitale Front (Axel Springer, held in the collection of the Deutscher Bundestag) as well as Die kognokrate Gesellschaft (2026).
Areas of focus
30 years of digital
practice
Career stages, focus areas and projects - from web development in the late nineties to the AI agent platform spectralQ.
spectralQ - AI Driven Investigation Platform
Development of the AI-agent-based investigation platform spectralQ. Target audience: strategists, journalists, investigators. Open Core.
Analysis of the societal dimension of AI
Examination of the social, psychological and political consequences of artificial intelligence with the goal of developing orientation models for a future-ready society.
Director Digital Strategy Consulting
Leading the consulting team at cyberpromote GmbH in Munich. Developing holistic digital strategies, implementing strategic realignments and business model optimisation.
TV documentary
Collaboration with ZDF. Journalistic advisory work and data analysis.
Forensic analyses
Evaluation of weak behavioral signatures at digital touchpoints for forensic use. Support for German law enforcement - including the LKA Hessen, Polizeipräsidien Köln und Frankfurt.
Development of RankAnalyst
Development and productive use of the smart-data analysis system RankAnalyst to penetrate digital market mechanisms as a USP.
Brand building & strategic consulting
Strategic support for startups as well as consulting for established companies on revenue maximization. Hundredfold increase of e-commerce revenues.
Head of Owned Media
Head of the SEO/UX team at cyberpromote GmbH in Munich. Business development, tool programming, key-account management for clients including Microsoft, eis.de and the Ehrlich Brothers.
Conference talks
Speaker at industry conferences such as DMEXCO, Conversion Conference and in-house at Google in Munich. Focus areas: user behavior, cognitive psychology and decision-making.
Publications
Contributions to specialist magazines such as c't, PHP-Magazin, W&V, golem.de, t3n.de. Publication of specialist books on behavior and motivation, strategy, content, user experience and search engine optimization.
Analysis of attention and interaction
Collaboration with the mouse tracking pioneer m-pathy. First-ever integration of behavioral analysis into an SEO framework - transferring attention analytics into the SEO workflow.
SEO Consulting
Search engine optimization, PHP-based development of optimization tools, account management, website optimization, user statistics and agency consulting.
Web Development
Freelance web developer. Development of websites with PHP (later Ruby and Python) and MySQL, graphic and layout design, implementation of CMS such as TYPO3, SilverStripe, MVC frameworks: Yii, Ruby on Rails.