Relaunch — Das Dopamin-Framework.
Steven Broschart · for web designers, concept developers, marketers and copywriters
How do you recognise a good website? By its happy users. But how do you design an online presence so that visitors not only stay longer but also enjoy coming back?
In a website relaunch, the economic future is at stake. Rather than focusing on technical details, this book brings the central question to the fore: why do users linger? The answer — dopamine. Using the "Huh?-Aha!" formula, Steven Broschart shows how positive user experiences can be planned in a targeted way.
Not technology — lots of "aha".
The recipe for irresistible websites, blogs and online shops — structured for web designers, concept developers, marketers and copywriters.
Understand and use dopamine
Dopamine governs perception and decision-making — and thereby determines whether users leave a website or stay.
The "Huh?-Aha!" formula
Brilliantly simple to apply — from the first concept sketch to the live launch. Immediately actionable, no technical background required.
Plan it right from the start
In a website relaunch, the economic future is at stake. The book shows what really matters beyond the technology.
Websites, blogs & online shops
Practical guide for web designers, concept developers, marketers and copywriters — vivid illustrations, plain language.
14 chapters — dopamine as the connecting thread.
From the survival kit to the practical four-dimensions model — bundled on 190 pages.
"A non-technical approach with vivid illustrations and plain language."
A clear advantage of this book: the non-technical approach in an easy-to-digest format. Vivid images and graphics, plain language and plenty of useful tips actually make you keen on the subject. The additional information helps you better understand website users and their behaviour. Not understanding a relaunch … is impossible with this book!