Reconstruction before intervention.
Before systems can be changed, their patterns have to be understood. From digital signals I reconstruct the forces behind perception, decision-making and operational processes - and from there derive precise interventions and resilient systems.
I apply the same methodology in strategic consulting and in forensic analysis alike.
Today I work independently as a digital strategist and AI engineer. I reconstruct how markets, user behaviour and AI systems interact - and from that derive what a company should concretely do.
Previously, as Director Digital Strategy Consulting at cyberpromote in Munich, I led engagements for companies such as Microsoft, Allianz, eis.de and the Ehrlich Brothers, with e-commerce revenues growing in some cases a hundredfold.
That experience now comes together in my own ventures: VAREEN, my consulting instrument for digital brand management in AI systems, which combines technical visibility, user behaviour, market environment, trust and AI perception into a single situational picture - and spectralQ.ai, an AI platform that brings together digital signals from more than 25 sources (search behaviour, satellite imagery, air traffic, seismic data, financial markets and more) onto a shared timeline; at its core an autonomous multi-agent system with hypothesis generation and systematic counter-evidence testing.
My work on digital behavioural traces led me early into investigative contexts: collaboration with German law enforcement agencies, including the Hesse State Criminal Police Office (LKA Hessen), and advising ZDF formats such as Terra X History and ZDFzoom. From this fusion of data analysis, strategy and research, six specialist books have emerged, most recently Putins digitale Front ("Putin's Digital Front", Axel Springer, held in the collection of the German Bundestag) and Die kognokrate Gesellschaft ("The Cognocratic Society", 2026).
Areas of focus
Three systems. One analytical principle.
Artificial intelligence, digital strategy and forensic analysis cannot be neatly separated - and that is the point. Where they overlap, a distinct instrument emerges each time.
My expertise
One method, three surfaces
Where the fields overlap, a tool emerges.
Hover over an instrument - or the core - to see which overlap it comes from. On a smartphone: tap.
More →Own Systems & Field Projects
Part of my work happens not within client engagements but in building my own systems. When existing tools fall short, I develop the analysis, control and experimentation environments myself - as operational instruments, research spaces or public experiments.
This is how systems emerge such as VAREEN for analysing how machines perceive brands, spectralQ.ai for forensic situational pictures, ki-agent.org as an educational project that makes artificial intelligence understandable, or tagesalarm.de as an experiment in reconstructing patterns of media manipulation.
They are not side projects but an expression of the same method: make patterns visible, understand systems and from them derive more precise interventions.
30 years of digital
practice
Milestones, focus areas and projects - from web development in the late nineties to the AI-agent platform spectralQ.
Web Development
Independent web developer. Building websites with PHP (later Ruby and Python) and MySQL, graphic and layout design, implementing CMS such as TYPO3 and SilverStripe, MVC frameworks: Yii, Ruby on Rails.
SEO Consulting
Search engine optimization, PHP-based development of optimization tools, account management, website optimization, user analytics and agency consulting.
Analysis of attention and interaction
Collaboration with the mouse-tracking pioneer m-pathy. The first integration of behavioural analysis into an SEO framework - bringing attention analytics into the SEO workflow.
Publications
Articles in specialist magazines such as c't, PHP-Magazin, W&V, golem.de, t3n.de. Publication of specialist books on behaviour and motivation, strategy, content, user experience and search engine optimization.
Conference talks
Speaker at industry conferences such as DMEXCO and the Conversion Conference, and in-house at Google in Munich. Focus areas: user behaviour, cognitive psychology and decision-making.
Head of Owned Media
Leading the SEO/UX team at cyberpromote GmbH in Munich. Business development, tool programming and key account management for clients including Microsoft, eis.de and the Ehrlich Brothers.
Brand building & strategic consulting
Strategic guidance for startups and consulting for well-known companies on revenue maximization. Hundredfold growth in e-commerce revenues.
Development of RankAnalyst
Development and productive use of the smart-data analysis system RankAnalyst to penetrate digital market mechanisms as a unique selling point.
Forensic analyses
Analysing faint behavioural signatures at digital touchpoints for forensic use. Supporting German law enforcement - including the Hesse State Criminal Police Office (LKA Hessen) and the police headquarters in Cologne and Frankfurt.
TV documentaries
Collaboration with ZDF. Journalistic advisory work and data analysis.
Director Digital Strategy Consulting
Leading the consulting team at cyberpromote GmbH in Munich. Developing holistic digital strategies, implementing strategic realignments and optimizing business models.
Analysing the societal dimension of AI
Examining the social, psychological and political consequences of artificial intelligence, with the aim of developing orientation models for a future-ready society.
spectralQ - AI-Driven Investigation Platform
Development of the AI-agent-based investigation platform spectralQ. Target audience: strategists, journalists, investigators. Open core.
VAREEN - Brand management in the AI age
Building VAREEN as the foundation of a consulting engagement for digital brand management in the AI age - a system of my own that combines technical visibility, user behaviour, market environment, trust and AI perception into a single shared situational picture.