Easy-to-understand analysis of digital behavioural tracesPutin's digital Front and the Truth behind
Putin’s war in Ukraine is not fought solely on the battlefield. There is also combat on the digital front. Words and information have become the ammunition of modern, hybrid warfare — not only against enemy forces, but especially against civilians. It’s a battle for manipulation and control. For confusion and distraction from what is truly happening.
With a Foreword by Rainer Fromm.
The internet is not only used intensively for propaganda — but also for reconnaissance and logistics. And in doing so, Russia leaves behind a vast number of digital traces. Analyst Steven Broschart reveals the psychological and communicative tools deployed on Putin’s digital front line — and uncovers what’s truly happening behind it.
To that end, countless datasets of Google search behavior were evaluated, answering questions that, until now, have remained unresolved — in the largest armed conflict on European soil in the 21st century.
Key questions include:
- How was Russia’s entry into the war prepared?
- Is the Kremlin orchestrating mood manipulation in Germany?
- What really happened in Bucha?
- Who attacked the railway station in Kramatorsk?
- Was the strike on the shopping mall in Kremenchuk a mistake?
- Did the United States sabotage Nord Stream?
- Is Kadyrov eliminating political opponents with Putin’s approval?
- Who destroyed the dam at the Kakhovka Reservoir?
- What lies behind the Wagner Group’s military mutiny?
- And: Are the deaths of countless Russian oligarchs merely coincidences?
Specialised books and articles
Write texts that are found and readThe Content Factor
The content of a website is considered the most important ranking factor because it is the reason for visitors and customers to decide in favour of it. This book sheds light on all content aspects that make a successful website - including an SEO practice toolbox!
- Content
- Review
How to Write Impactful Content
Learn everything you need to know to craft content that impresses both your target audience and search engines alike.
Cross-Disciplinary Expertise
This is how modern online marketing works: together, we connect the dots and combine perspectives from all key disciplines — including psychology, linguistics, neuroscience, marketing, sociology, design, and technology — in a way that is clear, accessible, and practical.
The Right Design Tricks
Visitors don’t always recognize the quality of your content at first glance. We’ll show you what it takes to make a strong impression — quickly and effectively.
Understand the ‘Why’ Behind User Behavior
Only by understanding how the brain processes content can you tailor your messaging precisely to your audience’s needs — and gain a lasting edge over your competitors.
Developed frameworks
3RE-Framework
„How can content be relevant, effective and activating at the same time? The 3Re framework offers a structured model for evaluating and designing content in the area of conflict between information, emotion and action.“
Presented in ‘The Content Factor’
Dopamine Framework
„‘The dopamine framework combines neuroscientific findings with content strategy: it shows how content must be designed to generate attention, build emotional loyalty and have a long-term effect.“
Presented in ‘Relaunch – The Dopamine Framework’
The dopamine frameworkRELAUNCH
There are many books, but none about relaunching your website until it is published. Yet your economic future is being reorganised at this very moment. But this can only happen successfully if you know what really matters - with a practical workshop!
- Content
- Review
Less Tech – More Aha!
Technical details are becoming less and less critical to a website’s success. That’s why this book sets them aside and focuses instead on delivering powerful aha moments — insights that will stick with you and change the way you think about digital communication.
KPI #1: Dopamine
Dopamine plays a key role in both perception and decision-making. Discover how it works in the human brain — and how you can strategically trigger its release to guide attention and influence behavior.
The “Huh?-Aha!” Formula
To support this approach, we introduce the Dopamine Framework — the “Huh?-Aha!” Formula. It enables you to intentionally design experiences that trigger positive emotional responses and lasting engagement.
A New Perspective on Digital Strategy
With the knowledge gained from this book, you’ll be empowered to reevaluate not just your website, but your entire digital strategy. Because now you’ll know exactly what matters when it comes to effective planning.
Jana Davidoff,
Google Germany
The clear advantage of this book is its non-technical approach in an easy-to-use format. Clear pictures and graphics, understandable language and lots of useful tips make you want to learn more about the topic. The additional information helps to better understand the website user and their behaviour. Not understanding relaunches… not possible with this book!
Case Studies
- Charité in Berlin is one of the world’s leading medical institutions. Read more about the measures we implemented to help address the ongoing shortage of skilled healthcare professionals..
- The WiBU Group in Ahrensburg is a market leader in planning, equipping, and supplying medical facilities. Discover how we helped this long-standing company successfully transition into the digital era.
Optimise website ranking and user-friendlinessSEO & Usability
In 2009, the book ‘Search Engine Optimisation and Usability’ was the first to describe technical search engine optimisation combined with the usability aspects of a website as a ranking factor and translate this into practical recommendations.
At the end of the decade, technical search engine optimisation became an overarching discipline. This was particularly necessary because Google was increasingly able to evaluate user acceptance and integrate it into its own evaluation algorithm.
In addition to the classic technical aspects, the book highlights important UX factors and explains their interrelationships. Included are various licences for analysis systems that allow the reader to fully optimise their own website.
The comprehensive CMS handbookSilverStripe
The world's first book on the PHP-based open source content management system from New Zealand - written in collaboration with Ingo Schommer, core developer at SilverStripe, published in German and English.
The development of SIlverStripe, which is actually a combination of MVC framework and classic content management system, dates back to the year 2000. The first book for this interesting and very flexible system was published in 2008 on the initiative of Rheinwerk-Verlag (then still Galileo-Press).
The book accompanies the reader from installation, configuration, the MVC pattern through to best practices, scaling, multilingualism and, of course, search engine optimisation. The basics are brought together in the second half of the book within a practical project and a complete application is realised with SilverStripe.