Digital strategies & marketing
Consulting • Digital Marketing • Digital Strategy • Trend Research • Brand Building • Market Research • Business Development • Visibility in AI Systems • SEO • Conversion Optimization • UX • Content Strategy • Behavioral Psychology • Cognitive Psychology • Neuromarketing • Workshops & Trainings • Application Development
Understanding target markets and competitorsSwarm Analysis
In the field of online marketing, deep insights into market dynamics and competitor behavior provide a decisive competitive edge. With the proprietary swarm analysis methodology and the advanced RankAnalyst system I developed, it is possible to uncover previously hidden patterns and craft highly targeted, efficient, and impactful marketing strategies. This approach has been successfully implemented in a wide range of projects — including high-profile clients such as BOSCH.
Target Market Tomography
Google’s vast data resources provide an exceptionally precise understanding of specific target markets. With the introduction of RankAnalyst, this insight can now be harnessed and visualized for the first time. It reveals, with striking clarity, what truly resonates with your audience — and what doesn’t.
Competitor Deep Dive
Using RankAnalyst, competitor behavior and market activity can be analyzed with a level of depth and precision that was previously unattainable. This approach uncovers blind spots — strategic gaps that are often invisible even to the competitors themselves. For this reason, the method is sometimes informally referred to as a “competitor rectoscopy,” reflecting its ability to reveal what usually remains hidden.
The Perfect Strategy
The insights gained serve as the foundation for a highly targeted digital strategy — saving both time and resources. You gain not only a deep understanding of how your target market operates but also how to strategically weaken your competitors in the digital arena. It’s a powerful — and admittedly not entirely fair — competitive advantage.
Strategically Valuable Content
Content is the Only Reason to Visit
The content of a website is the sole reason users visit it. If that content lacks relevance and fails to deliver real value, it has no justification for existence in a competitive digital landscape.
My Books on This Subject Area
Positioning
Positioning defines a company’s digital signature — shaping how it is perceived and which values are associated with it. To ensure optimal emotional resonance with the target audience, this positioning should be carefully aligned with neuropsychological principles.
Editorial Planning
Not all content that appears valuable actually performs effectively. Swarm analysis provides the clarity needed to understand underlying content dynamics and enables strategic editorial planning. This includes defining exactly where, how, and when specific content should be published to achieve maximum impact.
Content Writing & Text Design
For written content to be read and perceived as valuable, it must be clear, easy to understand, and contextually relevant. In addition, it should evoke vivid mental imagery and create emotional resonance with the reader.
Ability and Willingness
User Experience & Perception
High-quality content alone does not guarantee economic success for your website — it also needs to be seen. To ensure content is easily and pleasantly perceived by users, a range of proven methods and techniques can be applied.
My Books on This Subject Area
Heuristics
The user experience of a website can be optimized using well-established best-practice rules — known as heuristics. They help assess the practical effectiveness of core design and usability elements.
Predictive & Testing
New methods such as EyeQuant allow for reliable predictions of how a website will be perceived — even during the planning phase. These tools can be complemented by representative real-world testing approaches, such as rapid user tests, to ensure practical relevance and usability from the outset.
Tracking
Reliable insights into user perception can be derived through appropriate tracking methods. In addition to standard user tracking, which is common on many websites today, more specialized techniques such as mouse and gesture tracking provide valuable data on how users interact with digital content.
Foundational Factors
Technical Requirements
To ensure content can be effectively used by both human visitors and search engines, it must be accessible and clearly interpretable.
My Books on This Subject Area
- SEO & Usability
- Der Contentfaktor
- Bilderbuch-SEO in 15 Minuten (external Link)
Offpage
Since visitors often arrive via referring and recommending sources, a website’s social connectivity plays a crucial role — not only for its overall success but also for its visibility in search engine rankings.
Domain & Server
The visitor’s path to a website leads through the domain and the server(s) delivering its content. Misuse or incorrect configuration at this level can significantly limit accessibility and impair overall site performance..
Onpage
At the page level as well, it is essential to ensure the proper implementation and easy accessibility of key content elements.