About me
I have been analyzing digital traces for over 20 years, decoding online behavior and translating complex data signals into strategic insights — for journalism, security agencies, and digital communications.
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Profile
Steven Broschart (born December 7, 1972, in Watford, United Kingdom) is a German author, digital marketing expert, and specialist in digital forensics, with a focus on the analysis of digital traces in security-related and political contexts. He lives and works near Munich, Germany.
Since 2006, Broschart has been engaged in the systematic analysis of Google Trends data. Based on digital search patterns, he develops methods to detect and interpret societal, political, and security-related developments at an early stage. Since 2018, he has advised law enforcement agencies and media projects on the forensic use of digital traces — including the ZDF programs Terra X History and ZDF Zoom.
Since 2023, Broschart has increasingly focused on how artificial intelligence is transforming society, our sense of identity, and our understanding of meaning. In this context, he develops conceptual models that help make uncertainty, loss of control, and emotional alienation in times of exponential change more tangible — and point to possible paths toward individual resilience and collective participation.
Broschart is also an accomplished non-fiction author and has published several books, including:
- Putin’s Digital Front and the Truth Behind It (2024, 2025)
- Relaunch – The Dopamine Framework (2018)
- The Content Factor (2017)
- SEO and Usability – Visibility Meets User Experience (2012)
A central aim of his work is to make digital developments more transparent and to critically reflect on their impact on society, media, and brand leadership. His approach bridges psychological, technical, and strategic perspectives.
With the development of the Dopamine Framework, Broschart introduced a hands-on model for neuropsychologically grounded brand development — integrating insights from behavioral research, motivational psychology, and digital user experience.
His key areas of focus include:
- Digital Forensics & Cyber Analysis
- Political Manipulation in the Digital Sphere
- Neuromarketing & Brand Strategy
- Search Engines, SEO, Usability & Digital Visibility
- Societal Impact of Artificial Intelligence
We are currently witnessing not just the outsourcing of labor — but of thinking itself — to machines. What does that mean for society, for responsibility, for identity?
As an expert in digital patterns, behavior, and impact, I analyze how AI is reshaping our world — and how we can actively help shape it.
Because anyone who wants to understand what lies ahead must ask: What remains of humanity when we no longer think — but are thought?