Decoding digital traces for over 20 years.
I decipher behavior on the web and translate complex data signals into strategically usable knowledge — for journalism, security agencies and digital communication.
Steven Broschart combines AI engineering with digital strategy. He leads, advises and builds – for over twenty years at the intersection of data, behavior and technology.
At cyberpromote in Munich, he heads consulting mandates as Director Digital Strategy for companies such as Microsoft, Allianz, eis.de and the Ehrlich Brothers. Under his responsibility, e-commerce revenues have grown a hundredfold. Focus areas: AI integration into business models, data-driven strategy development, senior consulting with over ten years of leadership experience.
In parallel, he is developing spectralQ.ai, an AI platform that triangulates digital signals from over 25 sources – search behavior, satellite imagery, air traffic, seismic data, financial markets – on a shared timeline. At its core is an autonomous multi-agent system with hypothesis generation and systematic counter-evidence testing.
His work on digital behavioral traces led him into investigative contexts early on: he has cooperated with German law enforcement agencies – including the LKA Hessen – and advises ZDF formats such as Terra X History and ZDFzoom. This combination of data analysis, strategy and research has produced six specialist books, most recently Putins digitale Front (Axel Springer, held in the collection of the Deutscher Bundestag) and Die kognokrate Gesellschaft (2026).
Areas of focus
30 years of digital
practice
Career stages, focus areas and projects — from web development in the late nineties to the AI agent platform spectralQ.
spectralQ — AI Driven Investigation Platform
Development of the AI-agent-based investigation platform spectralQ. Target audience: strategists, journalists, investigators. Open Core.
Analysis of the societal dimension of AI
Examination of the social, psychological and political consequences of artificial intelligence with the goal of developing orientation models for a future-ready society.
TV documentary
Collaboration with ZDF. Journalistic advisory work and data analysis.
Forensic analyses
Evaluation of weak behavioral signatures at digital touchpoints for forensic use. Support for German law enforcement — including the LKA Hessen, Polizeipräsidien Köln und Frankfurt.
Development of RankAnalyst
Development and productive use of the smart-data analysis system RankAnalyst to penetrate digital market mechanisms as a USP.
Brand building & strategic consulting
Strategic support for startups as well as consulting for established companies on revenue maximization. Hundredfold increase of e-commerce revenues.
Head of Owned Media
Head of the SEO/UX team at cyberpromote GmbH in Munich. Business development, tool programming, key-account management for clients including Microsoft, eis.de and the Ehrlich Brothers.
Conference talks
Speaker at industry conferences such as DMEXCO, Conversion Conference and in-house at Google in Munich. Focus areas: user behavior, cognitive psychology and decision-making.
Publications
Contributions to specialist magazines such as c't, PHP-Magazin, W&V, golem.de, t3n.de. Publication of specialist books on behavior and motivation, strategy, content, user experience and search engine optimization.
Analysis of attention and interaction
Collaboration with the mouse tracking pioneer m-pathy. First-ever integration of behavioral analysis into an SEO framework — transferring attention analytics into the SEO workflow.
SEO Consulting
Search engine optimization, PHP-based development of optimization tools, account management, website optimization, user statistics and agency consulting.
Web Development
Freelance web developer. Development of websites with PHP (later Ruby and Python) and MySQL, graphic and layout design, implementation of CMS such as TYPO3, SilverStripe, MVC frameworks: Yii, Ruby on Rails.